12 Jun 2019 12:00pm - 7:00pm Seminar Room SG2, First Floor, Alison Richard Building, 7 West Road, Cambridge, CB3 9DT


Limited places. Online registration is now closed.

Iteration as Persuasion Symposium:

The internet and new digital media technologies are increasingly talked about as ‘dangerous’, ‘deadly’ even, in terms of their imagined or felt societal implications. These conversations have tended to limit our ability to talk about what developments in digital culture are actually doing, in their present moment, and what they could do for us in the future. This interdisciplinary symposium is an attempt to engage each other in more complex discussions about re-directing the potentials of the digital. How does our engagement with the digital space trigger emotions, nudge behaviours, (re-)form habits, construct identities, (re)perform traditions, (re)produce beliefs?

Proceedings of the symposium will be published as a special issue of the AI and Society Journal.

Join us for discussion panels on:  

  •     Affordances of the Digital and the Rise of the Right
  •     Voice and Identity in a Digital Age
  •     Redirecting the Potentials of Digital Public Space
  •     Artists on the Difference Digital Makes


Dr Ella McPherson (Senior Lecturer in the Sociology of New Media and Digital Technology, University of Cambridge)

Geoff Stead (International thought leader on emerging technologies. Babbel, past senior Director of Mobile Learning at Qualcom, Head of Innovation at Tribal)

Chaired by:

Dr Hugo Leal (Methods Fellow, Cambridge Digital Humanities)
Dr Clare Foster (CRASSH, University of Cambridge)

With speakers from: Cambridge, Oxford, London School of Economics, King’s College London, London Goldsmiths, Anglia Ruskin University, University of Silesia, Kyiv-Mohyla Academy.

For further information please contact the convenors:  Ruichen Zhang or Francesca Root.

Part of the ‘Iteration as Persuasion’ series at CRASSH. An event event organised by 'Re-' Interdisciplinary Network.
Administrative assistance: networks@crassh.cam.ac.uk

CRASSH is not responsible for the content of external websites and readings. All speakers' views are their own.


12.00 - 12.30


12.30 - 13.45

Panel A: Affordances of the Digital & the Rise of the Right

Introduction and Chair: 

Hugo Leal (Methods Fellow at Digital Humanities, University of Cambridge)


Clemens Jarnach (DPhil in Sociology, University of Oxford)

'Investigating Online Media Consumption for Signs of Political Polarisation in the Context of Brexit'


Rodolfo Leyva (Fellow in Media & Communications, London School of Economics)

'Testing the Effects of Fake News on Candidate Evaluations & Preferences'


Anthony Kelly (PhD in Media & Communications, London School of Economics)

'Hybrid News Media, Networked Publics, and the Recontextualization of Right-Wing Outrage Online'

13.45 - 14.00

Short break

14.00 - 14.40


Dr Ella McPherson (Senior Lecturer in the Sociology of New Media and Digital Technology, University of Cambridge)

‘Discourses of Efficiency, Practices of Solidarity: Human Rights Witnessing in the Digital Age'

14.40 - 16.00

Panel B: Voice & Identity in a Digital Age


Ella McPherson (Senior Lecturer Department of Sociology, University of Cambridge)


Cindy Ma (DPhil in Information, Communication and the Social Sciences, Oxford Internet Institute)

'Problematising White Invisibility in Digital Culture'


Damian Guzek (Assistant Professor, University of Silesia in Katowice, Poland))

'When a Minority Gets Access to the Digital Society: The Case of Radical Voices on Religious Diversity'


Ruichen Zhang (PhD in Sociology, University of Cambridge)

'”Socialism Elsewhere”: A Discourse Analysis of Re-worked Political Ideology on Chinese Internet'


Francesca Root (MPhil Sociology Alumna, University of Cambridge)

'Memorialising in the Digital Age: Analysing Affective Networks during the Public Display of Collective Loss'


16.00 - 16.15


16.15 - 17.45

Panel C: Re-directing the Potentials of Digital Public Space

Skype Interview
Geoff Stead (Mobile app designer, ex-Qualcomm, Babbel, Berlin)


Tom Hollanek (PhD in Film & Screen, University of Cambridge)

'Must My iPhone Be a Trojan Horse? On Artificiality, Blackboxing and Alternative Design'


Ana Belén Martínez García (Visiting Research Fellow, King’s College London)

'Strategic Repetition in Activists’ Online Self-Presentation'


Thomas Wadsworth (PhD in Visual Sociology, Goldsmiths, University of London)

'Self(ie)-Care and Mental Health'


Orysia Hrudka (National University of Kyiv-Mohyla Academy, Ukraine)

'Favouring the Public? Ideologemes of Democracy and Political Economy of Facebook'

17.45- 18.00

Short break

18.00 - 18.40

Epilogue: Artists on the Difference Digital Makes

Véronique Chance (Senior Lecturer in Fine Art, Anglia Ruskin University)

Duncan Ganley (Senior Lecturer in Photography, Anglia Ruskin University)

'Re-presenting their Exhibition and Book re: print'

David Wood (Centre of Latin American Studies, University of Cambridge)

'Mexican Media Artists Playing with Analogue Spaces and Technologies in a Digital Era'


Closing remarks from all speakers and attendees.

18.40 - 19.00

Closing remarks

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