Yseult Marique (PhD Candidate, Faculty of Law)
Rashed Chowdhury (PhD Candidate, Judge Business School)
Toward a Bottom-up Corporate Social Responsibility: Listening to the Subalterns (co-authored with Stelios Zyglidopoulos)
When engaging in Corporate Social Responsibility (CSR), we argue that leading multinational firms do not communicate with weak stakeholders (subalterns). Firms only communicate with salient stakeholders, such as, NGOs and international organizations. This causes agency problems, misallocation of resources and increased reputation risks. Because current models within the CSR literature do not address this problem adequately, we propose that firms must actively engage with subalterns to revise their CSR behavior in a bottom-up way. By listening to the subalterns firms can make their CSR more cost-effective, keep in touch with changing societal expectations and contribute towards justice within society.
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